Plum Property is able to tailor various marketing options in order to promote your property, including online advertising, professional photography, print media, property signage, open home inspections, video media, buyer database marketing and social media. For the widest level of exposure, it’s best to use a mixture of all of these options.
The most important component of your property’s marketing campaign is to have your home professionally photographed. This is essential, regardless of the type of campaign you select, as listings with professional photography sell 50% faster than those without, and are viewed 118% more than comparable listings (source: realtor.com). Claire’s local photographer has a wealth of experience, and knows how to capture your property in its best light. Floorplans are also a great reference for buyers.
The internet is now an essential tool for those selling a property. Sites such as realestate.com.au and domain.com.au are the first port of call for buyers, resulting in high traffic for your property. Over 5 million people visit realestate.com.au each month, and over 4 million people visit domain.com.au each month.
Plum Property drives buyer enquiry by using the ‘Highlight Property’ feature on realestate.com.au, and the ‘Priority Placement’ feature on domain.com.au. The ‘Highlight Property’ feature alone captures up to 7 times more views than a Standard Ad, so it’s very important that your property’s first impression to potential buyers online is one that stands out above all other properties advertised using a standard/basic listing level.
Real Estate Listings that involve a property video receive 4 times as many enquiries than those without, and assist buyers in creating an emotional connection to your home, before they even step through your front door! Claire personally creates a tailored photo montage video for your property, which form part of your listing on realestate.com.au, domain.com.au, social media and YouTube.
Print Media captures passive buyers, as well as locals who are either searching for a property, or know someone who is. The Property Showcase Magazine (Blue Mountains and Central West) is published monthly, and is available from every Real Estate Agency in the region. As well as this, Claire may be able to, subject to availability, to secure a free Property Editorial in the Blue Mountains Gazette.
Claire also prides herself on writing her own engaging copywriting, tailored on your property's features and lifestyle benefits. Good copywriting really evokes a buyer’s imagination, which allows them to connect to your property on an emotional level, even before they walk through the door!
Open Homes are a fantastic way to attract a huge amount of interest to your home, and generate a sense of urgency and excitement among buyers. On Open Home days, Claire erects directional signboards to guide potential buyers to your home, which are helpful if buyers aren’t familiar with the local area! However, some sellers do feel that Open Homes are too intrusive and not suitable for them, so Claire is also happy to conduct private inspections by appointment at times that suit you.
Plum Property’s Signboards are eye-catching and distinctive. Signboards are the perfect way to advertise your property 24 hours a day/7 days a week, catching the eye of prospective purchasers, as well as friends and family in the area that may be looking to buy themselves, or know of someone who is.
Once listed, your home will also be sent directly to Plum Property’s buyer database, which includes buyers who have either missed out on other properties that Claire has sold, and are searching for a property just like yours! However, even though Claire initially promotes your property to her database, it is still essential to advertise your property online, to attract the most potential buyers through your home, ensuring the best possible price for you in the current market.
Plum Property’s professionally printed brochures are tailored specifically to your property, and are used to promote your property at Open Homes, as well as locally via letterbox drops.
Plum Property has truly embraced technology, always looking for better ways to reach out to interested buyers to make sure that they are first to know about your property coming onto the market. Claire actively uses Facebook, LinkedIn, Instagram, Google+ and YouTube to promote your property!